WELCOME TO CHINA DIGITAL TODAY

With Ada Luo

I am Ada, a China digital expert living in the UK. I created this unique place to share all things about digital marketing in China with my own observations. Read on, and enjoy.

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Who REALLY are the most searched brands in China?

Ada Luo

Mar 2, 20212 min

Who REALLY are the most searched brands in China?

Who are the most searched consumer brands in China? According to Visual Capitalist, Baidu is topping the list. I don’t buy this though,...

WeChat Blocks External Links From Major Apps Sparking Controversy

Ada Luo

Jan 19, 20213 min

WeChat Blocks External Links From Major Apps Sparking Controversy

What happened In order to protect its users from disruption to their browsing experience, on 13th January WeChat announced they have...

Reading Report | Who Are The Most Valuable Brands in China

Ada Luo

Jan 15, 20212 min

Reading Report | Who Are The Most Valuable Brands in China

Netease Data (网易数独) has asked its audience who are the brands they trust most across different categories in 2020. Brands such as Xiaomi,...

Reading Report | The Year on Douyin 2020

Ada Luo

Jan 6, 20211 min

Reading Report | The Year on Douyin 2020

Douyin (Tiktok’s cousin in China, also owned by ByteDance) just released its 2020 key user behaviour data today. Since its creation back...

China's Top Live Streaming Host Fined by Regulatory Authorities

Ada Luo

Dec 26, 20203 min

China's Top Live Streaming Host Fined by Regulatory Authorities

One of China’s top live streaming hosts, Xinba and his team were punished by Guangzhou business authority with a￥900k fine (equivalent to...

Policy Explained | Understanding the new regulation of live streaming in China

Ada Luo

Dec 1, 20202 min

Policy Explained | Understanding the new regulation of live streaming in China

With growing incidents and criticism towards the live streaming sector in China, the authorities finally took action in November, when...

WELCOME TO CHINA DIGITAL TODAY

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